If you’re new here, welcome! We’re so excited to meet you and begin your hair journey with us.
One thing you should know about our salon: we are deeply passionate about what we do and the people we serve. For us, it’s never just about the final look — it’s about creating an experience where you feel cared for, understood, and confident.
That means we don’t believe in shortcuts or compromises. We’re committed to doing things the right way from the very beginning, which is why we ask all first-time guests to select the service that best fits their needs from our New Client Experience menu.
We’ve designed these options to be clear and intentional, creating the best experience for both you and your stylist. Each service is thoughtfully structured to allow the time, care, and attention needed to achieve your desired results.
To learn more about each service, click “more info” to explore the descriptions.
Once you’ve completed your initial appointment, you’ll receive access to our Insider Access Club — our exclusive space to view resources and book from our full service menu.
Cancellation Policy

Location
Valor Curl Company
301 W Beltline Hwy Suite 106
Madison, Wisconsin 53713
(608) 492-4122
info@valorcurlco.com
Hours
Monday 12:00 pm - 8:00 pm
Tuesday 9:00 am - 8:00 pm
Wednesday 9:00 am - 8:00 pm
Thursday 9:00 am - 8:00 pm
Friday 9:00 am - 6:00 pm
Saturday 10:00 am - 4:00 pm
Sunday Closed